About Attitude Holland

Attitude Holland, established in 1999, is a company which loves everyone for who they are, no matter how eccentric, different or colourful. Our motto is: everyone is good as they are. People express themselves in all kinds of different ways through music, fashion, books, radio, or internet. Attitude Holland supports these people to keep daring to be, and to love themselves and others, with its collection of fashion, shoes, accessories, hair colour and cosmetics. People who dare to be different make the world a more beautiful place <3

1999: Thanks to a dream—and you—Attitude was born!
2000: We searched for a way, and you found us.
2001: You inspire us to take risks and grow.
2002: You supported us, even when we were on the edge.
2003: With you, we grew—our first office, our first team member!
2004: You made us part of the alternative scene.
2005: With your support, we built our home—Attitude.
2006: We celebrate life and music—thanks for being here!
2007: Because of you, we keep evolving and growing.
2008: You made us the alternative supermarket of the Netherlands.
2009: You stayed with us—so we outgrew our office!
2010: We expanded because you believed in us.
2011: You made us part of alt culture!
2012: Even in tough times, you stayed—Attitude is family.
2013: We create contests and projects—for you!
2014: You inspire us to surprise and bring joy.
2015: With you, we became an international community.
2016: You teach us to be mindful and sustainable.
2017: You gather at AttitudeFest—and that’s priceless!
2018: You are a piece of our never-ending puzzle.
2019: Because of you, AttitudeFest became legendary!
2020: You trusted us with your hair color—thank you!
2021: Even online, we stay connected—thanks to you.
2022: You push us to innovate and improve.
2023: You prove that Attitude never stops!
2024: We opened a salon—because you deserve it!
2025: We are here to stay - with you.

Attitude = Grattitude
With love AttitudeHolland.nl